Launching The Collective’s Pop-Up Podcast
🎙️ We are excited to announce the launch of “ Connecting the Dots" by The Collective. A pop-up podcast that reimagines business through the lens of sport and a female perspective. Each episode pairs guests from contrasting sectors and geographies, using their diverse range to connect the dots. Together, they uncover insights to address challenges, unlock overlooked opportunities, and deliver game-changing results. For leaders ready to play smarter, drive impact, and create lasting change.
The first episode, Unlocking Female Consumer Trends: Data Insights for the Fitness Industry, drops this week, and it’s packed with actionable insights for fitness and wellness leaders.
About the Podcast
The Connecting the Dots podcast brings together thought leaders, executives, and champions of modern business to explore challenges, successes, and opportunities across industries. With a strong gender-balanced focus, the series delves into women’s health, purchasing power, leadership strategies, and business growth.
From breaking taboos like menopause to celebrating rising leaders, this podcast is your go-to for uncovering stories and strategies that shape our evolving world.
Episode 1 Highlights
In the first episode, Grace McNamara is joined by:
Susanne de Schepper, co-founder and COO of The Collective, and
Utku Toprakseven, CDO 4 Global, is a data-driven innovator in physical activity and health.
Together, they discuss how the fitness and wellness industry can better engage female consumers, drive innovation, and create inclusive leadership strategies.
🔑 Key topics covered:
Unlocking the economic power of women’s purchasing decisions.
The critical need for leadership diversity in shaping consumer experiences.
Using data insights to tailor fitness solutions for women across life stages.
Key Insights
"Women hold 85% of consumer spending power, but many companies still fail to address their needs effectively." – Susanne de Schepper.
"We’re a data-rich but insight-poor industry. The challenge isn’t collecting data—it’s activating it to make better decisions." – Utku Toprakseven.
"Menopause isn’t a dirty word—it’s a reality for millions of women. The fitness industry must embrace this conversation, not shy away." – Grace McNamara.
Episode Shoutouts
The episode wraps up with inspiring shoutouts to female leaders driving change in the fitness and wellness industries:
Barbara Manivet (Hexfit): Advocate for female leadership in fitness and sports.
Lara Morgan: Entrepreneur bringing innovation and diversity to the sector.
📌 Don’t miss out! Tune in this week on Spotify and iTunes Podcast for actionable insights, inspiring stories, and strategies to help you connect the dots within your organisation and industry.
🌐 Links to follow:
#ConnectingTheDots #TheCollectivePodcast #Leadership #FemaleConsumer #WellnessEconomy
