Strategy and execution for what’s coming next in fitness, sport, longevity, health, and physical activity.

We’re a network of independent senior operators providing consultancy and strategic advisory services across the sectors shaping a healthier world: prevention, movement, lifestyle medicine, women’s health, and healthspan, where silos too often hold solutions back.

We bring collective reach, networks, and real-world operating experience to help organisations build, shape, and accelerate what comes next, without adding headcount or fragmented advisory support.

Explore our services

WHY CLIENTS WORK WITH US

Fitness, sport, health tech, femtech, and longevity often operate as separate worlds.
Customers don’t.

We help organisations:

  • Think across categories

  • Design for real lives

  • Understand market nuance and behavioural context

  • Connect ideas, partnerships, and opportunities faster

Every member of The Collective brings deep sector expertise and an extensive network. You don’t hire a single consultant. You gain access to shared intelligence, cross-industry reach, and senior operators who know how to move from strategy to execution because they’ve done it before.

We support organisations through advisory, fractional, and project-based work, delivered by individual specialists, Collective-led teams, or co-created models depending on the brief.

Meet The Collective

  • Jennifer Halsall

    Rotterdam, Netherlands

    Business Growth, CX & Strategy Expert | Fitness, Wellness & Health

    20+ years experience · Commercial growth strategist · Enterprise transformation · Customer experience & innovation

    Linked In

  • Susanne de Schepper

    Lyon, France

    Operational Growth & Leadership Expert | Fitness Expansion, Customer Experience & Market Scale

    20+ years experience · International operator leadership · 800 club expansion · 3,000+ team leadership · European market growth

    Linked In

  • Dr. Lou Atkinson

    United Kingdom

    Behavioural Scientist | Health Psychology | Population Health Strategy

    25+ years experience · 80+ publications · International keynote speaker · Public Health, Fitness, Academia & MedTech

    Linked In

  • Rachel Young

    United Kingdom
    MEA Market Growth & Expansion Expert | Fitness, Wellness & Health

    30+ years experience · International market expansion · MEA network · Commercial partnerships · Operator growth

    Linked In

  • Nathan Hyland

    Los Angeles, California

    MBA · MSc · International Business Development · Board Advisory · Fitness Education · Strategic Partnerships

    Global growth strategist · Board advisor · Fitness education specialist · Health innovation · Partnerships & fundraising

    Linked In

  • Pinky Ghadiali

    United Kingdom

    NED-Certified Board Advisor, Leadership & Organisational Transformation Expert

    Board governance · Executive coaching · Conflict resolution · Psychological safety · Inclusive leadership

    Linked In

Selected Clients & Industry Experience

We publish industry reports including:

GET THE TOOLS HERE

We produce Connecting the Dots, our podcast where we bring together leaders who don’t normally share the same stage and dig into the industry gaps most people avoid.
This season: longevity and regenerative health.