Modern Leadership Builds Healthy Businesses and a Healthier World

Our consulting services enable boards and executives to embrace modern working methods, close leadership gaps, and build inclusive, collaborative, human-centred teams that are future-ready and driving meaningful impact.

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Our Services:

Leadership Strategy for Board of Directors
Our Services:
Fractional Leadership
We offer fractional placements or referrals to complement and strengthen your leadership team.
Independent Non-Executive Directors
Our directors are experienced and trained to take on independent non-executive board roles, bringing balance to your board’s skills and perspectives.
Advisory Board Members
We support the recruitment, setup, and launch of advisory boards—and actively contribute to the advisory process.
Leadership Placement for Executive Leadership
Our Services:
Fractional Leadership
We offer fractional placements or referrals to complement and strengthen your leadership team.

Business Development:
Providing strategic guidance for long-term growth, international expansion, and sales.
Brand Development and Marketing:
Strategic design of data-driven marketing solutions for brand visibility and customer loyalty.
Leadership Development – For Leadership Teams and Emerging Leaders

Our Services:
Team and Talent Development
Customised support to build strong, cohesive teams that optimise operations, performance, and culture.
Mentorship and Coaching
Personalised mentoring, coaching, and professional development to help individuals grow in their roles.
Leadership Development
LEAD Programme – The foundational six-week programme in our three-part development series: Lead, Climb, Summit.
Networking
The Collective Network – A professional network for those working in health, physical activity, fitness, well-being, longevity, and sport.
Thought Leadership – For Leadership Teams

Our Services:
Thought Leadership Strategy
Together, we define your strategy, clarify your voice, and position your expertise to lead in your sector.
Whitepapers and Market Reports
Insight-led content to inform, influence, and support strategic decision-making across the industry.
Speaking and Keynotes
Customised presentations and motivational talks tailored to your organisation and audience.
Podcasts
Join us as a guest or support our podcast as a sponsor to share your voice and reach new audiences.

Modern Leadership Solutions

We offer tailored consulting—from one-day Art of the Possible workshops to multi-year fractional placements, advisory, board roles, and strategic partnerships—designed to strengthen leadership, align teams, and manage change.
Each engagement is scoped to your needs, combining strategy design, implementation support, and leadership development to create lasting impact.

Methodology:

We begin with a detailed needs analysis using our Health Check—a diagnostic tool that assesses organisational health and identifies risks and opportunities.

Then we establish a working group aligned to your goals and co-design a clear, outcome-driven approach. We integrate quickly, working collaboratively and adapting in real time as your needs evolve.

We operate as a relay team—so you can leverage our range and bring in the right expertise at the right time to maintain momentum and focus.

The Collective’s Health Check Assessment

Strategy & Roadmap: Assesses your goals' clarity, competitiveness, and alignment with market needs, branding strategy and customer expectations.
Leadership & Legacy:
Evaluates leadership effectiveness, alignment with organisational values, clarity of roles, decision-making processes, and succession planning to support strategic goals and employee engagement.
Operations & Technologies:
We review internal operations, system architecture, digitalisation, automation, scalability, and business intelligence tools to benchmark digital transformation and support reliable, data-driven decision-making.
Talent & Team Development:
Evaluates workforce capability, engagement, and growth, ensuring meaningful roles and a diverse, inclusive environment that promotes employee satisfaction and retention.
Customer Experience:
Assesses the quality and consistency of the omnichannel customer experience, focusing on satisfaction, feedback systems, and strategies for continuous improvement to boost loyalty and engagement.

Who We Serve

We partner with businesses in health, fitness, sport, and longevity that value a holistic approach to growth and leadership. From nurturing leadership potential bottom-up to fostering transparent, flexible ways of working top-down, we help build high-performing teams and cultures that drive success.

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Case Studies

Many of our clients embrace a modern way of working by engaging The Collective for fractional executive roles. We offer seamless integration, shared accountability, and high-level leadership without the full-time overhead.

Fractional Executive Roles

Move Ahead Fractional Chief Commercial Officer (Part-time)
Focus: Go-to-market strategy, business development, and strategic positioning in the kids' health and edtech sectors.
Term: November 2024- present
Fractional Executive: Grace McNamara
Elfie Fractional Chief Commercial Officer
Focus: Growth strategy and segment expansion focusing on partnerships in the health insurance sector.
Term: March 2025- present
Fractional Executive: Grace McNamara
Anytime Fitness France Fractional Managing Director (Part-time)
Focus: Club expansion across the French market and implementation of operational excellence frameworks to support scalable growth.
Term: December 2024- present
Fractional Executive: Susanne de Schepper
Europe Active Fractional COO (Part-time)
Focus: Team restructuring/rebuilding, systems migration, new CEO recruitment, and CEO onboarding and handover.
Term: May 2023- July 2024
Fractional Executive: Jennifer Halsall
Sport Alliance Fractional VP Global Enterprise (Full-time)
Focus: Go-to-market strategy for new markets, enterprise client service reboot, team restructuring, and customer service team harmonization.
Term: October 2022- June 2023
Fractional Executive: Jennifer Halsall
WIFA Fractional COO/CEO (4/5 time)
Focus: Securing permanent funding for the association, developing and launching additional programs for member service, systems migration, and team restructuring.
Term: January 2021- June 2022
Fractional Executive: Jennifer Halsall

Advisory & Board Experience

We offer strategic advice and support to leadership teams, particularly when facing unfamiliar challenges. Our services enhance advisory boards' effectiveness by setting them up, developing board members, and ensuring best practices. With our experience as non-executive directors and advisory board members, we also focus on networking and peer learning to help businesses find the right advisory talent and build strong board structures.

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Morla Moves Advisory Board
Appointed Board Position: . Morla Moves- a Fit Tech start-up pairing fitness experts with computer vision, deep learning and real-time correction to make safe, effective and affordable personal training available to everybody!
Term: 2022- present
Board Director: Jennifer Halsall
EuropeActive Board Of Directors
Elected Board Position: EuropeActive is the European Association that provides the voice for the fitness, physical activity, and wellbeing sector at the EU level in Brussels, intending to get MORE PEOPLE MORE ACTIVE MORE OFTEN.
Term: April 2020-April 2023
Board Director: Jennifer Halsall
Industry Advisory Board
Appointed Board Position:
Responsible for setting up and contributing to an international advisory group that accelerates strategic growth, partnerships, and digital transformation through market insights and cross-functional collaboration.
Term: 2024~
External Advisor: Jennifer Halsall