Strategic Growth, Intentional Impact.

The global inactivity crisis and the health market's growth are running in parallel, both driven by the economic power of the female consumer. A business's ability to tap into this market is directly tied to leveraging the skills, experiences, and knowledge of its team, who represent these customers.

A balanced executive team bridges this market opportunity with the ability to capture greater market share.

We provide tailored solutions to help you unlock this potential, align your leadership, and drive sustainable growth for a healthier planet.

Our Mission:

Harnessing the strengths of changemakers to build a healthier future. So that we can achieve our vision of cultivating a healthier world for tomorrow.

BUSINESS GROWTH & LEADERSHIP DEVELOPMENT POWERED BY FEMALE PERSPECTIVES

Capture the opportunity to increase revenue by up to 30%, boost customer and team retention, enhance staff engagement, and positively impact the global health crisis. We can help you connect the dots.

  • Women are on average 5% less active than men, with the gap increasing as we age.


    🔵 FEMALE INACTIVITY
    MARKET OPPORTUNITY SIZE

    Population health: 100% of women should be physically active. Less than 30% are sufficiently active for health today.

    Menopause: Research shows 100% of women need to be strength training.

    Healthy aging: Women live on average 4-12 years longer than men.

    Community: Over 80% of people are not a fitness club member. Less than 50% of fitness club memberships are held by women.

  • Women account for 85% of all consumer purchases, driving $20 trillion in global spending.


    🟣 FEMALE CONSUMER BUSINESS CASE

    Health: 51% of women expect to increase spending on health in the next year.

    Sport: Women’s apparel sales is growing faster than men, accounting for 36% of all global sales and US$143BN in 2023.

    Travel: 64% of travelers worldwide are female generating US$19TN.

    Wealth: ~40% of US working women now out-earn their husbands and women control 60% of all personal wealth.

  • Gender-balanced teams are 62.6% more likely to report increased profitability and productivity.


    🟠 FEMALE LEADERSHIP BUSINESS VALUE CREATED

    Collaboration: Female leaders foster inclusive, collaborative environments, improving employee retention and engagement.

    Emotional Intelligence: Strong empathy improves company culture.

    Sustainability: Women prioritise social responsibility and sustainability.

    Risk Management: Lower risk appetites lead to better decision-making for long-term stability.

    Compliance: Directive (EU 2022/2381) mandates that boards must have 40% INED female representation and 33% female executives by June 2026 to avoid financial penalties.

  • Firms with 30% female executives see a 15% boost in net revenue.


    🩷 THE FEMALE VALUE ADD
    CAPITALISING MARKET OPPORTUNITY

    Customer experience: Female employees are female customers and offer real-time feedback.

    Strategy and Roadmap: Insiders are best placed to connect the opportunity of business and market.

    Operations and technology: Engaged employees offer insider understanding and customer data insights to drive products / services.

    Talent and team development: visibility, collaboration, mentorship, training, role models, networking, flexibility, confidence building and sponsorship are all needed to attract, engage, retain and optimise top talent.

    Leadership pathway: Identifying skills needed for strategy alignment needs to be proactive. Women are less likely to opt for a role without direction.

    Culture: We all have unconscious bias. Women are often judged by their achievements while men are often judged by their potential.

The Collective is a partnership of seasoned executives and athletes. We operate as a team combining our diverse experience and broad skillset to tackle complex problems and deliver solutions that matter. We bring a modern approach to leadership in health, physical activity, sport, longevity, and fitness.

With competitive attitudes and global expertise, we offer tailored solutions through fractional executive services, non-executive board directors, leadership development programmes, and strategic guidance for change management, business development, and marketing.

We drive customer profit by building strong, balanced, and cohesive teams. We take a holistic approach, connecting the dots on all levels—from aspiring professionals to board directors—to create lasting change and true impact.

Our Cross-Industry Experience